A Client Member of a Unique Business Networking Group?

A Unique Business Networking Group (UBNG) is the very best type of face-to-face networking group to assist business developers in generating more and better leads, and converting those leads into new business.? The building of Unique Business Relationships among group members further deepens the networking experience group-wide, and substantially increases the likelihood that all members will exponentially increase their books of business.? Interestingly, a question about UBNGs was posed to me recently by a professional service provider which I?d like to share with you.

The questions was this:? If a proposed member of a UBNG is a potential or existing client of another member, is it OK/prudent to ask such a person into the UBNG, or does this pose too much of a risk of losing that individual as a client if the group decides that such person is no longer pulling her or her weight in the group and needs to leave the group?

For example, let?s say that an accountant is forming a new UBNG and wants to invite into the group a CPA client of his who also happens to be a Vice President of a bank.? If the banker is a productive member of the UNBG, then there is, of course, no problem.? But if he does not produce, then what?? Such a situation can become very uncomfortable very quickly.? Asking him to leave the group may offend him and cause him to pull his personal accounting business.

When considering any proposed member, you must engage in a cost-benefit analysis, considering the costs or risks of inviting a certain person into the group and the potential benefits of doing so.? Certainly, in this case, one of the costs is the possibility of losing the banker as a CPA client if he is asked to leave.? But, on the other hand, the upside or benefits of having him as a member are manifold, as bankers have vast networks both personally and institutionally through their banks.? All other factors being equal for this example, the cost-benefit analysis may likely come out in favor of taking the risk and inviting the banker in.

Please keep in mind that if you do proper due diligence on the front end in terms of properly vetting the prospective member, the likelihood of any member of the UBNG working out is very low.? Chances are that the person will work out just fine in the long run.? But careful attention must be made to the membership criteria for UBNGs on the front end.? More information about such membership criteria can be found in my book about UBNGs.

J.B.

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